Featured Work
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Butcher iPhone App
So you’re walking through the meat section of the grocery store. You need to pick up something for dinner, and you’re feeling adventurous. You pick up…Fillet of what? Top round which? Shoulder-cut steak of huh? What do you do?
You take out your iPhone, tap Butcher, tap Beef, and choose Rib Steak. It says you can pan-fry it, is that hard to do? You tap Pan-fry for a quick reminder. Finally, you tap Search Epicurious.com, and find out Rib of Beef with Garlic Rosemary Potatoes only takes a half hour to make.
Butcher gives you all the info you need to make an informed decision about what to cook; it’s like having your neighborhood butcher shop in your pocket.
Butcher Home Page(click outside this panel to go back to Featured Work)
Longworth Venture Partners
Longworth Venture Partners is a Massachussets-based venture capital company. Longworth has been investing in leading technology companies for over twenty years and was in dire need of a redesign. We created a simple and clean layout with which to showcase their portfolio and investment team. We also collaboratively restructured the site by removing many pages, consolidating text, and reorganizing the site’s structure. We chose Movable Type to power the site due to its ease-of-use and powerful templating engine.
What visitors do not see is as interesting as what they do. One of the main requirements was that the site be easily maintainable. Ease of adding new portfolio companies, heads-up displays, information graphics, and textual content was paramount. The Longworth site relies on Javascript and Movable Type’s templating to construct complex layouts and features out of simple — and in some cases, no — markup. For example, the portfolio companies page — with its large tabluar layout, HUDs, multiple images per company, supporting text, and tooltips — is created from a simple one-dimensional list of companies.
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Migdal Ohr
Migdal Ohr is the world’s largest orphanage. We performed a complete redesign in time for their highly publicized basketball game. We brought the site out of Flash to make it more accessible. Then, leveraging Adobe’s Business Catalyst platform, we created a site that can be very easily maintained by non-technical people. The site stood up to a monstrous amount of traffic as people donated more than ever after Migdal Ohr’s charity basketball game. Recently, we streamlined their donation page and moved it from a hard-coded HTML form to Business Catalyst’s editable form component.
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Oriens Healing Sanctuary
Oriens Healing Sanctuary is a New York City-based fertility clinic and holistic spa. Oriens’ founder approached us to redesign her company’s antiquated website. We transformed it from a cluttered, image-free page into a well-organized, elegant site. Our first challenge was organizing the content. There were pages and pages of content strewn around the site without any clear way to get to them. We began by deciding what content would go, what would stay, and where it would live. Oriens’ transforming navigation bar was born out of a need to simplify the wealth of available information.
Our second challenge was in keeping the pages organized. The founder, who maintains the site, was not accustomed to laying out content, so the pages were shapeless and cluttered. We created three versatile column-based layouts to corral the information and make it digestible.
Oriens is enjoying more business than ever thanks to its greatly expanded web presence.
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Nationwide Home Warranty
Nationwide uses |
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iContact To sync thousands of customers |
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GMail To receive & process e-faxes |
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UPS To verify addresses |
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ActiveMerchant To process credit cards & track transactions |
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Prince XML To generate PDFs |
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RMagick To generate images from PDFs |
Nationwide is a New York-based Home Warranty provider that covers the repair and replacement of home systems, components, and appliances. We approached Nationwide with the intention of redesigning their website, but realized there was a bigger opportunity to be had by all. Our first order of business was to address their unattractive and nonfunctioning website. We decided to move their entire site, including backend, from PHP to Rails to give the site the structure it needed and to ease the creation of new features. Finally, all of the work had to be accomplished in 4 weeks, including rewriting the backed and reworking the database to work with Rails.
After the first two Iterations, we decided to switch to Engine Yard fully managed hosting, resulting in significantly decreased downtime and virtually no server maintenance. For the next two Iterations, we extended their backend to automate more work and accommodate a more interactive frontend. Nationwide used to send contracts to each of their tens of thousands of customers, filling in the appropriate coverage information by hand. By generating PDF contracts on-the-fly and making them easily available to all customers, we have saved them thousands of dollars in toner and paper alone. We are also eliminating paper use by switching Nationwide to electronic faxes. The application connects directly to email inboxes, retrieves the documents and publishes them.
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The New York State Acupuncture Coalition
We created the identity for the New York State Acupuncture Coalition. NYSAC was founded to bring changes to legislature that will more clearly define acupuncture scope of practice, better protect the public, and help the profession self-regulate. Under a strict two week deadline, we created a logo, business cards, invitations and a trifold brochure that was translated into 2 languages. We also created a style guide for the legislative guide. Our invitations were received by every United States Senator and our materials were distributed at a massive legislative gathering.
We also made technological contributions to the campaign. We designed a member management application and facilitated online donations. Finally, we developed an application to verify the addresses of constituents and help them get in touch with their politicians in order to influence the political climate relating to patient safety and herbal medicine.
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Jewish Life Series
Jewish Life Series uses |
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Google Maps To show candle-light times |
The Jewish Life Series is series of books that illustrate seven core principles of Judaism in a beautiful, never-before-published way. We were hired by Jewish Life Series to create a candle-lighting time Google-mashup. The app will show the timezone-aware candle-lighting time and Shabbat end time for any location accessible to Google Maps. We also created a leads tracker and laid the foundation for reporting by recording the searches performed.
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Benjamin Member Manager
Benjamin is a new kind of member management web application currently under development. It is the consolidated wisdom and experience of several management consultants. The application is designed to be remarkably simple in its design, yet incredibly powerful in its scope. Benjamin not only manages members, but the community surrounding those members including but not limited to event management, subscriptions, donations, e-marketing, and political action.
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Curse Counter
Curse Counter uses |
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Google Maps To dynamically generate static map images |
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RMagick To render the density maps |
Microblogging is here to stay, but it’s not perfect. Sometimes we don’t want to say anything, we just want to give a thumbs up or flip the bird. Other times we want to show where we were. Enter Curse Counter.
As simply as you tweet your status, you can note a blessing or a curse; something good or bad that has happened to you. And if you have a Twitter account, Curse Counter can tweet the blessing or curse for you.
Curse Counter shows everyone’s outlook. Take a look at the the positivity and negativity surrounding you and find out where you do or do not want to be.
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